About Me

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I’m a mental performance coach on a mission to help athletes and high performers reach the pinnacle of their potential while truly enjoying the journey.
I work with clients virtually and in different time zones.
With a background as a professional basketball player, I’ve lived through the highs and lows of competition, from the fear of failure and the sting of defeat to the elation of victory. My approach centers on the idea that mental resilience and flexibility are keys to achieving excellence. I help my client strengthen their mental muscles and develop strategies needed to excel in any performance scenario, ensuring they not only perform better but thrive under pressure. With 20 years of corporate experience in international business development and partnerships in global media industry, I bring a unique blend of insights and expertise to my coaching practice. In my work, I combine various methods and tools, tailoring an individualized work plan for each person. My goal is for my client to reflect with pride and say, "Wow, I played the game exactly as I wanted to."

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Professional qualifications:
M.A Journalism, New York University.
BA Political Science, Film &TV, Tel Aviv University.
Mental Performance Coaching, certificate.
Acceptance and Commitment Therapy, certificate.
Mindfulness for Therapists, certificate.






